To provide customer service in such a way that not only meets, but exceeds our customer's expectations. We do this by listening well to discover needs, by recommending a product or service that provides an effective solution and by suggesting ideas that help execute the solution within a business or into the marketplace.
Dan Nicholson - PresidentAfter 15 years in the marketing and advertising profession, Dan founded The Nicholson Group in September 1996 in Russellville, the city he has called home since graduating from Arkansas State University in 1981. His career began in 1975 at KWRF radio in his hometown of Warren, Arkansas. He then worked for KARV radio before joining Frank Griffin Oil Company locally in 1991. He and his wife Susie, have three children – Kate, Abbie & Whit.
Mary Butzlaff - Office ManagerMary is a native of Russellville and a 2009 graduate of Russellville High School. She earned her Bachelor of Professional Studies degree from Arkansas Tech University in May of 2013. She furthered her education at ATU by earning a master’s in Business Administration in December of 2015. During that time, she recruited students, taught freshman courses, and worked as a graduate assistant.
Taylor Potts - Graphic DesignerTaylor Potts earned his Bachelor of Science degree in Business Administration from Arkansas Tech University in May of 2014. He soon returned to ATU to complete coursework in graphic design. While at Tech, he was listed on the Dean’s List numerous times and was named the Robert A. Young Outstanding Business Graduate in 2014. Taylor is a 2010 graduate of Charleston High School.
"Customer Care is our primary focus. We must always remember - the biggest business of any business is the people business."