To provide customer service in such a way that not only meets, but exceeds our customer's expectations. We do this by listening well to discover needs, by recommending a product or service that provides an effective solution and by suggesting ideas that help execute the solution within a business or into the marketplace.
Dan Nicholson - PresidentAfter 15 years in the marketing and advertising profession, Dan founded The Nicholson Group in September 1996 in Russellville, the city he has called home since graduating from Arkansas State University in 1981. His career began in 1975 at KWRF radio in his hometown of Warren, Arkansas. He then worked for KARV radio before joining Frank Griffin Oil Company locally in 1991. He and his wife Susie, have three children – Kate, Abbie & Whit.
Samantha Shipley - Office ManagerUpon graduating from Arkansas Tech University with a Bachelor of Arts degree in graphic design, Samantha immediately put her skills to work with The Nicholson Group. She previously worked as a graphic designer for the Tech Loyalty Fund, a department of the Arkansas Tech Development Office. Samantha is a native of Hartman, Arkansas, now residing in Atkins with her husband, Brandon, and four children - Keagan, Deatan, Korben and Deklen.
Tim Ellen - Graphic DesignerTim Ellen earned his Bachelor of Arts degree from the University of Central Arkansas, with an emphasis in Fine Arts/Graphic Design and a minor in digital filmmaking. While at UCA, Tim worked for various organizations as a graphic designer…specializing in social media platforms. He was also a student manager for the UCA Bears football team. He is a 2011 graduate of Norphlet High School.
"Customer Care is our primary focus. We must always remember - the biggest business of any business is the people business."