To provide customer service in such a way that not only meets, but exceeds our customer's expectations. We do this by listening well to discover needs, by recommending a product or service that provides an effective solution and by suggesting ideas that help execute the solution within a business or into the marketplace.
Dan Nicholson - PresidentAfter 15 years in the marketing and advertising profession, Dan founded The Nicholson Group in September 1996 in Russellville, the city he has called home since graduating from Arkansas State University in 1981. His career began in 1975 at KWRF radio in his hometown of Warren, Arkansas. He then worked for KARV radio before joining Frank Griffin Oil Company locally in 1991. He has three children – Kate, Abbie and Whit.
Kailah Zinnell - Office ManagerHaving a background in accounting and small business, Kailah Zinnell brings a proven background of office management skills to the TNG team. Kailah is diligent and thorough with all the details of our administrative office. She is a 2019 graduate of Pottsville High School and attended Arkansas Tech University, where she majored in accounting. She most recently worked for a local CPA firm in Russellville, and lives here, as well.
Ashley Sheridan - Graphic DesignerIn 2022, Ashley earned a Bachelor of Fine Arts degree in graphic design from Arkansas Tech University. TNG became aware of her strong portfolio, professional personality and exceptional creative skills and immediately brought her on-board. Ashley’s keen sense of balance, color and composition allow her to create compelling art for all types of clients. She is a Russellville native and 2018 graduate of Russellville High School.
"Customer Care is our primary focus. We must always remember - the biggest business of any business is the people business."