MISSION STATEMENT
To provide customer service in such a way that not only meets, but exceeds our customer's expectations. We do this by listening well to discover needs, by recommending a product or service that provides an effective solution and by suggesting ideas that help execute the solution within a business or into the marketplace.
OUR GROUP
Dan Nicholson - President
After 15 years in the marketing and advertising profession, Dan founded The Nicholson Group in September 1996 in Russellville, the city he has called home since graduating from Arkansas State University in 1981. His career began in 1975 at KWRF radio in his hometown of Warren, Arkansas. He then worked for KARV radio before joining Frank Griffin Oil Company locally in 1991. He has three children – Kate, Abbie & Whit.
Mary Collier - Office Manager
Mary is a native of Russellville and a 2009 graduate of Russellville High School. She earned her Bachelor of Professional Studies degree from Arkansas Tech University in May of 2013. She furthered her education at ATU by earning a master’s in Business Administration in December of 2015. During that time, she recruited students, taught freshman courses, and worked as a graduate assistant.
Ashley Marin - Graphic Designer
Ashley graduated from Russellville High School in 2018. She then earned her Bachelor of Fine Arts in Graphic Design from Arkansas Tech University in December of 2022. While at Tech, her 3.5 GPA earned her a spot on the Dean's List and she worked as a lab monitor for the Art Department. She was also a member of the Missionary Baptist Student Fellowship while completing her degree at Tech.
"Customer Care is our primary focus. We must always remember - the biggest business of any business is the people business."
